Shopify Profit Margin Calculator for Fees, Apps, ROI and ROAS

Estimate Shopify store profit after product cost, advertising, plan and app charges, percentage-based payment processing, shipping, fulfillment and returns. Results include gross profit, net profit, profit margin, ROI, revenue ROAS and gross-margin break-even ROAS.

Shopify Store Profitability

Use one currency for all monetary inputs. $ labels do not convert currencies.

Estimated Percentage-Based Payment Fees-

Total Entered Store Costs-

Gross Profit (Net Sales - COGS)-

Estimated Net Profit-

Estimated Store ROI-

Estimated Net Profit Margin-

Revenue ROAS (gross-margin break-even shown)-

Shopify Plan and Fee Reference (U.S. Public Pricing)

Public pricing changes and differs by country, currency and billing cycle. Use this table only as a reference and enter the amount and effective rates from your own Shopify admin.

Plan	Pay Monthly	Pay Yearly (Monthly Equivalent)	Online Standard Card Rate From	Third-Party Transaction Fee
Basic	$39	$29	2.9% + 30¢	2%
Grow	$105	$79	2.7% + 30¢	1%
Advanced	$399	$299	2.5% + 30¢	0.6%
Plus	From $2,300	Contact Shopify	Most competitive rates	0.2%

Example: Home Goods Shopify Store

Monthly net sales: $32,000

COGS: $11,000

Gross profit: $21,000

Gross margin: 65.6%

Advertising spend: $6,000

Shopify plan: $105

App charges: $180

Effective payment rate: 2.7%

Estimated percentage-based payment fees: $864

Shipping, fulfillment and returns: $1,400

Total entered costs: $19,549

Estimated net profit: $12,451

Estimated net profit margin: 38.9%

Estimated store ROI: 63.7%

Revenue ROAS: 5.33x

Gross-margin break-even ROAS: 1.52x

The payment estimate uses only the entered percentage. It does not add fixed per-order charges, international premiums, currency conversion, Shopify Tax fees, chargebacks or third-party gateway charges.

Shopify Profit Margin, Fee, ROI and ROAS Formulas

Gross Profit = Net Sales Revenue - COGSGross Margin = (Gross Profit / Net Sales Revenue) x 100Estimated Payment Fees = Net Sales Revenue x (Effective Processing Rate / 100)Total Entered Costs = COGS + Ad Spend + Plan Cost + App Costs + Estimated Payment Fees + Shipping, Fulfillment, Returns and Other CostsEstimated Net Profit = Net Sales Revenue - Total Entered CostsStore ROI = (Estimated Net Profit / Total Entered Costs) x 100Net Profit Margin = (Estimated Net Profit / Net Sales Revenue) x 100Revenue ROAS = Revenue / Ad SpendGross-Margin Break-Even ROAS = 1 / Gross Margin as a Decimal

Payment fee estimate: The calculator multiplies total revenue by the percentage rate entered. It does not separately calculate fixed per-transaction charges, card type differences, currency conversion, chargebacks, taxes, or third-party provider fees.

Store ROI: The result compares estimated net profit with all entered monthly costs. It is not the return on advertising spend alone.

Revenue ROAS: The calculator divides total store revenue by ad spend. Use advertising-attributed revenue instead when only part of store revenue came from paid campaigns.

Break-even ROAS limitation: The displayed break-even figure is based on gross margin only. It does not fully account for plan fees, apps, payment costs, shipping, returns, taxes, or operating overhead, so the store's actual required ROAS may be higher.

Use your actual payment rate: Shopify payment rates can vary by plan, store location, card type, and payment method. Enter the effective percentage shown in your Shopify Payments settings, payout reports, or payment-provider statement rather than relying on a generic plan rate.

Shopify Costs to Include

Product costs: Inventory, manufacturing, packaging, inbound freight, and other costs included in COGS. Advertising: Meta, Google, TikTok, affiliate, influencer, and other paid acquisition spend included in the analysis. Shopify subscription: Use the recurring amount from your current invoice, including relevant plan or billing-cycle adjustments. Paid apps: Include recurring subscriptions and expected usage-based charges for email, reviews, subscriptions, upsells, analytics, support, or other installed apps. Order operations: Include shipping subsidies, fulfillment, warehousing, packaging, returns, exchanges, and reshipments where applicable. Payment costs: Use a blended effective percentage or account separately for percentage fees, fixed transaction charges, third-party provider fees, and currency conversion.

Add This Shopify ROI Calculator to Your Website

Embed this free calculator on a website, blog or resource page. The ?embed=1 view shows only the calculator, results, charts and required SolveIndex attribution. The included resize script automatically fits the iframe after every calculation and responsive layout change.

Embedding requirement: Keep the SolveIndex attribution and source link visible and unchanged.

Ecommerce

Shopify profit, fees and ad-spend guide

Learn how product cost, advertising, plan and app fees, payment charges and shipping affect Shopify store profit, margin and return.

Read the complete guide Browse all guides

Shopify ROI Calculator Frequently Asked Questions

Answers cover Shopify fees, transaction charges, payment processing, monthly store costs, profit margin and the limits of this calculator.

A Shopify profit margin calculator combines net sales with product cost and other entered store expenses to estimate gross profit, net profit and profit margin. This SolveIndex tool also estimates percentage-based payment fees, store ROI, revenue ROAS and gross-margin break-even ROAS.

Include the Shopify subscription, paid app charges, payment-processing fees, applicable third-party transaction fees, shipping labels, fulfillment, returns, chargebacks, currency conversion and other material expenses for the same period. Avoid counting the same fee in more than one input.

Shopify can charge third-party transaction fees when an external payment provider is used. The rate depends on the plan and market. When eligible orders are processed using Shopify Payments, separate third-party transaction fees generally do not apply, although processing and other charges can still apply.

It multiplies net sales revenue by the effective percentage entered. It does not separately calculate fixed per-order charges, international card premiums, currency conversion, chargebacks or different rates by payment method, so use a blended rate from actual payout reports.

The amount depends on country, currency, plan and billing cycle. Enter the actual subscription amount from your Shopify invoice rather than relying on a universal price. Apps, transaction fees, payment processing, shipping labels and taxes can increase the total cost beyond the base plan.

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Shopify Profit Calculator Disclaimer: This calculator estimates profit, margin, fees, ROAS and ROI from the values entered. It does not automatically calculate fixed card charges, all third-party transaction fees, currency conversion, taxes, duties, payroll, chargebacks, fraud losses, financing or other omitted overhead. Shopify prices and fee rules vary by market and can change. Verify current amounts in Shopify billing, payout and accounting records before making financial or operational decisions.