Estimate Google Ads clicks, conversions, attributed value, CPA, ROAS, break-even ROAS and campaign profit from ad spend, average CPC, conversion rate, conversion value and gross margin.
Use one currency for all monetary inputs. $ labels do not convert currencies.
Use one campaign, conversion action, attribution basis and reporting period.
Understand how ad budget, CPC, conversion rate, order value and margin affect clicks, conversions, CPA, ROAS and profit-based return.
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Use the dedicated calculator for the metric you need, then return here when you want to connect traffic, conversion value, margin and campaign profit.
Operational Disclaimer: This Google Ads ROI calculator provides estimates for planning, forecasting, and educational purposes only. Results depend on the accuracy of your ad spend, average CPC, conversion rate, conversion value, gross margin, and attribution data. The calculation may not include agency fees, refunds, payment processing, overhead, taxes, offline conversions, attribution differences, or other business costs. Actual campaign performance may vary and past results do not guarantee future returns. This calculator does not provide financial, legal, accounting, or advertising advice. Review your own campaign data and consult a qualified professional before making significant budget or investment decisions.