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Marketing Budget Calculator

Calculate a channel-agnostic marketing budget from a revenue target and budget percentage, separate fixed marketing costs, and estimate monthly spend and customer acquisition capacity at a Target CAC.

Revenue Target, Marketing Allocation and Target CAC

This is a planning model, not a universal spending recommendation. Choose a revenue target, allocation rate and target CAC that fit your business economics and cash constraints.

Revenue target used as the planning base.
Planning percentage applied to the revenue target. Use your own economics rather than treating the default as a benchmark.
Team, software, creative, retainers or other committed marketing costs included in the budget.
Planning target for acquisition cost per new customer.
Number of months covered by the revenue target and budget.
Total Marketing Budget-
Budget Available for Customer Acquisition-
Average Monthly Marketing Budget-
Average Monthly Acquisition Budget-
New Customers Supported at Target CAC-
Fixed Cost Share of Marketing Budget-
Planning Signal-

Example: $1M Revenue Target and 8% Budget

Revenue target: $1,000,000

Marketing allocation: 8%

Total marketing budget: $80,000

Fixed marketing costs: $20,000

Acquisition budget: $60,000

Target CAC: $300

Customers supported: 200

Average monthly budget: $6,666.67

The sample inputs shown here match the default calculator values so the example can be reproduced directly.

Formula

Total Marketing Budget = Revenue Target x Marketing Budget %Acquisition Budget = Total Marketing Budget - Fixed Marketing CostsCustomers Supported = Acquisition Budget / Target CACAverage Monthly Budget = Total Marketing Budget / Planning Months

Input Checklist

Same scope: Keep revenue goals, fixed costs and target CAC from one comparable reporting period.Stable definitions: Use the same stage, cost or conversion definitions when comparing results over time.Decision context: Read the result with downstream quality, value and business economics rather than as an isolated benchmark.

Add This Marketing Budget Calculator to Your Website

Embed this free calculator on a marketing, analytics or planning resource page. The ?embed=1 view keeps the calculator focused and supports responsive iframe resizing.

Embedding requirement: Keep the SolveIndex attribution and source link visible and unchanged.
How to Interpret the Marketing Budget
Treat the result as a planning scenario, not a universal spending recommendation. The marketing budget percentage, Target CAC and fixed-cost assumptions should reflect your margin, growth stage, cash position and measured acquisition economics. The 8% default exists only to make the example reproducible. Compare several scenarios because CAC can rise or fall as spend, channel mix and fixed marketing investment change.
Marketing - Performance & Planning
Use the metric in context
Learn how to plan a marketing budget, choose a percentage of revenue, allocate fixed and acquisition spend, compare benchmark context and reforecast as performance changes.
Read the Marketing Budget Planning GuideBrowse all guides
Marketing Budget Calculator Frequently Asked Questions
In this model, multiply the planning-period revenue target by the marketing budget percentage. Then subtract fixed marketing costs to estimate the amount available for variable customer acquisition.
There is no universal percentage. Appropriate marketing spend depends on growth stage, margins, business model, channel opportunities, customer economics and cash constraints. Use external benchmarks only as context.
No. Eight percent is only a sample input so the example can be reproduced. Replace it with a planning assumption supported by your own strategy and economics.
Total marketing budget includes the full amount allocated to marketing. This calculator subtracts fixed costs such as team, software, creative or retainers to show the amount remaining for variable acquisition planning.
No. This tool is channel-agnostic and starts with revenue, fixed costs and Target CAC. The Google Ads Budget Calculator estimates paid-search spend from CPC, conversion-rate and conversion-volume assumptions.
Use the calculator that matches the funnel stage or planning decision you are evaluating.
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Marketing Budget Calculator Disclaimer: This calculator is a planning framework, not financial advice or a universal spending benchmark. Actual marketing budgets should reflect margins, cash flow, growth goals, channel constraints and measured acquisition economics.