Calculate email marketing conversion rate from delivered emails and tracked conversions, compare post-click efficiency, and quantify conversion value and target lift.
Use figures from the same email campaign, audience scope and reporting period so the numerator and denominator describe the same activity.
Use Delivered-to-Conversion Rate for end-to-end campaign yield and Click-to-Conversion Rate for post-click efficiency. Keep the conversion event, attribution window and audience scope consistent. In this calculator's click-attributed model, tracked conversions must come from the unique click pool; other attribution models can use different counting rules.
Learn the metric definition, formula, reporting scope, common mistakes and how it connects with the rest of the email funnel.
Move between engagement, deliverability, conversion and financial-return metrics without mixing their definitions.
Email Conversion Rate Calculator Disclaimer: Results are planning and reporting calculations based on the inputs you provide. Email platforms can use different tracking, attribution and counting rules, so compare figures only when definitions and reporting windows are consistent.