Calculate the fully loaded cost of acquiring new customers through organic search. Add attributable content, agency, internal labor, tools and other SEO costs, then compare CAC with qualified leads and an optional target acquisition cost.
Use one currency and align costs, leads and newly acquired customers to the same reporting scope.
This is a channel CAC model. Include only costs you intentionally attribute to SEO acquisition rather than all company sales and marketing spend.
See how to allocate content and labor costs, handle SEO's delayed acquisition cycle, separate brand and non-brand attribution, compare CAC with customer value and avoid misleading channel benchmarks.
These answers focus on using the calculator. The full guide covers attribution, cohorts, benchmarks and customer-economics methodology in more depth.
Move from channel acquisition cost to customer value, payback and return without combining different metrics into one formula.
SEO CAC Calculator Disclaimer: Results depend on your cost allocation, customer definition, attribution model and reporting period. SEO can influence customers across multiple sessions and channels, so calculator outputs are planning estimates and should be reconciled with analytics, CRM and accounting data before material budgeting decisions.